Some of the best outdoor advertising in NYC takes place underground.

Journey below the surface and explore some of the campaigns that our panel of marketing experts has deemed notable, eye-catching or even swoon-worthy.

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The out-of-home (OOH) content and creative highlighted throughout NYCSubwayAds.com are the property of the brands referenced and the agencies in service of said brands. Nutmeg also assumes no direct affiliation with the brands mentioned or the products and/or services promoted in their advertisements. Our campaign reviews are based on the merit of a brand's design and creative execution, not the resulting sales or public perception of said brand. Therefore, Nutmeg will not receive any commission should you or anyone viewing NYCSubwayAds.com find interest in the products and/or services described in these OOH campaigns.

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NYC Subway Ads

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Seamless

Seamless

As these brutally-honest ads point out, the hardest thing about great food is the effort involved in making it. As part of the “How New York Eats” campaign, Seamless reminds us that our restaurant scene is still thriving and full of character — even if we prefer “zero human contact."

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Guitar Case
Oscar

Oscar

Hate health insurance? You’re in luck, so does Oscar. That’s exactly why this startup was founded: to make the health insurance industry a less terrifying place, one city at a time. It is the reason why their subway ads focus on the people who need a doctor no matter the incident. Leave it to Oscar to add some levity to an otherwise dry industry.

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Lyft

Lyft

If you know Uber, you surely know their mustachioed competitor. Just don’t tell Lyft that they’re fighting for the same piece of the pie. In their view, there’s plenty of room for everyone. This positive outlook inspired an OOH campaign where Lyft owns the negative space with the help of Noma Bar.

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Pizza Rat
Webster Hall – Gotham

Webster Hall – Gotham

Webster Hall is taking back NYC nightlife with the launch of GOTHAM. Much like the party itself, early iterations of these subway ads were shrouded in mystery. But for those in the know, Gotham makes perfect sense.

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StreetEasy

StreetEasy

If StreetEasy wasn't a NYC institution before, it is certainly making a strong case now with a recent series of OOH ads focused on the inside jokes that keep us chuckling well after the rent is due. From the Gowanus to the Lower East Side, no neighborhood is safe from this roast of a campaign. Learn more about the formula changing the perception of apartment hunting.

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Dollar
Cooper Hewitt

Cooper Hewitt

As a world-renowned design museum, Cooper Hewitt wanted to to inject NYC with a much-needed dose of design. Why? Because subway advertising needed a breath of fresh air — a respite from humdrum call-to-actions, and return to creativity. Abstract? Certainly. Confusing? Quite the opposite.

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Spotify

Spotify

Spotify recently found themselves in competition with Apple (after the release of Apple Music). One disadvantage to Apple Music, however, is their lack of truly curated playlists. Hence the reason Discover Weekly became the central focus of this outstanding campaign.

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Justworks

Justworks

If you own a business – or aspire to start your own – you know how painful it can be to maintain payroll and benefits. Enter Justworks to simplify and make managing HR even enjoyable. Just look at their ads to get the memo. You focus on the big picture. Justworks handles the rest.

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Glossier

Glossier

Question: When was the last time you saw a makeup brand use photos of women without makeup to promote their products? Answer: It’s a trick question. It never happens… until Emily Weiss and her team at Glossier produced this subway campaign aimed at defying the double standards presented in typical makeup advertising.

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Gett

Gett

In today’s hyper-competitive ride sharing market, you would think that NYC is only big enough for Lyft and Uber. But Gett -- an Israeli start-up -- saw an opportunity, and came to market with a series of plain, yellow ads that serve as warning signs to avoid surge pricing like the plague.

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Snickers

Snickers

Few have the mental fortitude to come up with the volume of puns brought forth by TBWA/CHIAT/DAY for Snickers years ago. But as this campaign demonstrated, subway advertising can make commuters hungry simply by creating a delicious language all your own.

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Venmo

Venmo

Lucas loves to ride the subway. Lucas occasionally sees his face on ads for Venmo. Lucas likes looking at his own ads. Lucas stared at the ads too long and missed his stop. Lucas needed money for a ride back home. Lucas used Venmo.

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